Spain to prevent advertising using gender stereotypes – Toy manufacturers face new code of conduct
Euronews says Spain’s government has agreed on a new code of conduct that will prevent toy manufacturers from using sexist stereotypes in their adverts.
Companies will no longer be allowed to use blue or pink colours to imply that their products are intended for boys or girls.
The “self-regulatory code” will aim to “avoid prejudice and gender roles and the sexualised representation of little girls”, the country’s consumer affairs ministry said in a statement.
“It will … avoid the exclusive association of toys that reproduce roles, such as those of care, domestic work and beauty for them, and action, physical activity and technology for boys,” it added.
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