Cliff Notes – Snoop Dogg joins ownership group of Welsh club Swansea City
- Snoop Dogg has become a co-owner and investor in Swansea City, a club currently in the English second division.
- The rapper expressed a personal connection to the club, highlighting its working-class roots and underdog spirit.
- This move follows Luka Modric’s recent addition to Swansea’s ownership group, indicating a trend of high-profile investors in Welsh football.
Snoop Dogg joins ownership group of Welsh club Swansea City
SWANSEA, Wales — Snoop Dogg has become a “co-owner and investor” of Welsh soccer club Swansea.
The former Premier League club, which plays in the English second division, didn’t disclose financial details in Thursday’s announcement. The investment shines a spotlight on yet another unheralded team from Wales after Wrexham’s well-documented journey.
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“My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City,” the American rapper and entertainment icon said in the announcement.
“The story of the club and the area really struck a chord with me,” he added. “This is a proud, working-class city and club. An underdog that bites back, just like me.”
Snoop Dogg, who has more than 88 million Instagram followers, helped launch the team’s 2025-26 home shirt last weekend. The rapper and entrepreneur also took a playful jab at Wrexham owner Ryan Reynolds on social media during the launch.
The club ownership group added: “To borrow a phrase from Snoop’s back catalogue, this announcement is the next episode for Swansea City as we seek to create new opportunities to boost the club’s reach and profile.”
Luka Modric, who recently signed with AC Milan from Real Madrid, joined Swansea’s ownership group in April.
Information from The Associated Press was used in this story.