Cookie Monster is getting its own NFT (Picture: NBC/NBCU Photo Bank via Getty Images)
Sesame Street has announced it is getting into the NFT game.
A few months ago, it seemed you couldn’t go a day without a celebrity or brand announcing they were launching or had purchased their own NFT.
Everyone from Johnny Depp to Eminem – and even former US president Donald Trump – had their own ‘non-fungible token’.
Amid the massive craze, the novelty appeared to wear off late last year amid the crypto and NFT market crash.
However beloved children’s show Sesame Street is now launching their own NFTs, starting with iconic character Cookie Monster – $60 (£50) a pop.
According to Variety, Cookie Monster’s NFT will drop on March 19, with 5,000 in total up for sale.
The beloved children’s show is joining the crypto craze rather late in the game (Picture: NBC/NBCU Photo Bank via Getty Images)
Sesame Workshop reports that additional character collectibles will be released later in 2023.
Sesame Workshop’s VP of global strategic partnerships and themes entertainment Jennifer Ahearn said the company was collaborating with collectible website Veve was ‘a great way to celebrate’ the TV show and its characters.
Meanwhile, collectible site Veve – which hosts NFTs from fandoms including Disney and Marvel, also issued a statement through their co-founder Dan Crothers,
Other iconic characters are due to be released later in the year (Picture: Getty Images)
He said Sesame Street was ‘one of the most iconic brands of all time, so we jumped at the opportunity to partner with Sesame Workshop on a series of digital collectibles.’
NFT stands for non-fungible token; something fungible can be swapped for an asset of the same value, such as traditional currencies including the poi=und sterling.
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Something non-fungible cannot be changed as it is unique, such as a rare trading card – there is only one original.
An NFT is a distinct cryptographic token that cannot be replicated, which acts as a certificate of ownership for virtual items.
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The beloved children’s show is getting into the crypto craze fairly late in the game.