Sephora returns to the UK – store opening and how to get freebies
The day beauty enthusiasts have been eagerly anticipating has arrived: Sephora is reopening its physical store in the UK tomorrow, March 8th.
The new store opening means shoppers can test and swatch different colours and formulas, something that isn’t possible with online shopping on the Sephora website.
Earlier this year, Sephora announced that the store would be located at Westfield White City London – here’s what to expect for opening week.
Sephora UK opening week
The store boasts an impressive 6,000 plus sqft of space, cramming in as many beauty products as possible onto countless shelves. It will carry over 135 brands, including Sephora’s own collection, as well as Makeup by Mario, GXVE by Gwen Stefani, ONE/SIZE by Patrick Star, and Vegamour.
The first 300 customers will receive a limited-edition gift bag, so it’s advisable to arrive early to avoid disappointment. Additionally, the store will offer brands that aren’t available anywhere else in the UK, such as Tarte, Supergoop!, and Glow Recipe.
This isn’t the first time Sephora has had stores in the UK. The brand previously had shops before withdrawing from the UK market 17 years ago. However, Sephora is making a comeback with a lip bar and a Benefit Brow Bar, as well as a fragrance engraving service, making it the ideal place to find a gift. We’re bursting with excitement!
March 8:
11 am: Official ribbon cutting
4 pm: Huda Beauty ft. UK/ROI Trauner Chiara Aprea masterclass
6 pm: Meet Natasha Denona for a masterclass
March 9:
12 pm: Talk 7 Virtues with Barb Stegemann masterclass
6 pm: Tarte ft. Pro MUA Nancy Bassuday masterclass
7.30 pm: Closes for VIP customer event
March 10:
12 pm: ILIA Beauty ft. Pro MUA Sebastien Ferrero masterclass
2 pm: Dyson ft. Global Styling Ambassador Larry King masterclass
6 pm: MAC ft. Pro Team Artist Helayna Shelton masterclass
March 11:
11 am: Danessa Myricks
2 pm: The INKEY List ft. Global Director of Education
March 12:
4 pm: SEPHORA COLLECTION with the Pro Team masterclass
All events are un-ticketed. It’s first come first serve.