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Myleene Klass has been forced to attend an ’emergency white bikini meeting’ after the swimsuit soared in popularity following her I’m A Celebrity South Africa appearance.
The 45-year-old returned to the jungle for the South Africa this special this year, alongside the likes of Carol Vorderman and Fatima Whitbread.
Her first time facing the bushtucker trials was back in 2006, when she and her white bikini became one of the most talked-about moments in I’m A Celebrity history.
17 years later, and the swimsuit’s legacy is still going strong, and has now even sold out.
The singer has brought out her own line of swimwear with Next, including a triangle bikini top and tie bottoms that appear to be a huge hit with fans.
Taking to her Instagram stories, Myleene shared: ‘It’s so funny, we’ve had to rush into Leicester – here we are with all the gang for an emergency white bikini meeting.’
Myleene Klass wore a near-identical white bikini (Picture: ITV/Shutterstock)
The singer made I’m A Celebrity history with this scene (Picture: ITV / I’m a Celebrity South Africa)
She added: ‘You guys are buying them all up, we need to get some more into the country for you.’
Myleene’s shower scene is brought up series after series when fans discuss their most memorable jungle moments, but the exact one she wore in camp was auctioned off for charity after her appearance on the ITV show, raising £7,500.
In 2020, when the show aired from a castle in Wales due to Covid, Myleene reflected on her time in camp and how that white bikini came to be in her possession.
Myleene was first in the jungle in 2006 (Picture: ITV/Shutterstock)
‘I remember one of the show producers looking at my bikinis in the hotel before I went to camp,’ she began on social media.
‘One was covered in stripes, “We’ll have to stop at the shops as that’s probably going to strobe on camera”. I ran into the shop en route to the jungle, asked the shop assistant for the plainest bikini she had.
‘Best £40 I ever spent… especially as it raised so much for charity afterwards,’ said the mum-of-three.
On Tuesday’s episode of I’m A Celebrity South Africa, Myleene recreated that iconic scene wearing a near-identical white bikini.
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Ahead of entering the camp, she had reflected on that viral scene, saying: ‘After doing the programme I saw the photo and I was like, “My goodness, it does look glamorous”, but it certainly didn’t feel like it – far from it!
‘There are worse things to be known for than being really clean! Since then, I have had three babies and I don’t look like that now.’
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She added: ‘I am really proud of how strong my body has been. It has been through lots of trials and tribulations since and part of the reason for doing this all star version is I want to remind myself of that.
‘I do feel like a different person, I was in my 20s when I first came into the jungle and now I’m in my 40s.’
I’m a Celebrity… South Africa continues tonight at 9pm on ITV1.
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Myleene recreated the look 17 years later!