Loreen is ready to go it alone after two massive wins at Eurovision (Picture: Charli Ljung/AP)
Two-time Eurovision winner Loreen has proved she knows exactly how to capture a crowd but, aside from her indisputable talent, she has admitted to having a bit of a helping spiritual hand to aid her success.
Introducing herself to the global stage with a bang in 2012 in Baku, the singer-songwriter snatched the Eurovision Song Contest’s first-place prize with her entry Euphoria.
Over a decade later Loreen took another punt, this time in Liverpool at the 2023 contest in May, and was crowned the winner once more thanks to her performance of the absolute banger Tattoo. She became the first-ever female artist to win the annual contest twice and has rightfully cemented her place in Eurovision history.
But the Swedish icon, who has a concert tour and more music on the way after her record-breaking Eurovision feat, may have something else in her arsenal that could be part of the key to her extraordinary success – and it’s something spiritual, something on another plane.
Ahead of her sold-out UK and Ireland tour, Loreen, 39, shed light on the mystery surrounding her ability to put on phenomenally feel-good performances time and time again.
The singer made a global name for herself thanks to the Eurovision Song Contest (Picture:Charli Ljung)
Loreen ‘creates energy’ at her shows (Picture:Charli Ljung)
Labelling her an ‘Earth angel’, fans were mesmerised by her stage presence and begged for more online, exclaiming that watching her was like a ‘religious experience’ that ‘entered [their] soul’.
Explaining why she invited a spiritual healer to sit in the audience as she performed to ensure the Liverpool Arena was on her same frequency, she told Metro.co.uk: ‘It’s all about generating a certain type of energy, you can open that thing up in you.
‘It’s like when you feel in love there’s a certain energy that you have in your body and when you feel negative, there’s a certain energy that you resonate with – it’s like waves, people get affected by that.
‘I did have a healer,’ she added. ‘What I did was, before every performance, me and the healer outside – we meditated, generating a lot of love, resonating that.
‘What you send out, people will feel and I wanted so badly to create this beautiful energy in that sphere that we were in.’
Loreen further divulged how she is incorporating the idea of energies and frequencies into her upcoming tour dates, and she’s promised a ‘healing’ experience for her fans.
The star released her new single Is It Love (Picture: Charli Ljung)
She said: ‘If you come to one of my shows, I’m very much aware that certain frequencies and sounds connect with certain parts of your body.
‘There are frequencies that open the heart up for love and then there are sounds that open the communicating chakra so I’ve built this into my show. It’s going to be one big healing party.’
For Loreen, who was already famous in her native Sweden before taking part in the song contest having risen to fame on Sweden’s Idol 2004 TV competition, many wondered why she was putting herself back out there again at Eurovision 11 years after scoring the top spot.
‘I love Eurovision because it is the definition of where we’re going, where there are no prejudices,’ she reasoned.
‘You can be whatever you want to be and this is so important for us to understand that we can become what we feel we are.’
With a challenging family history behind her, it’s no wonder Loreen – real name Lorine Zineb Nora Talhaoui – wanted to break out into the freeing, glamorous world of music, somewhere she could just express herself wholeheartedly.
‘My mother left poverty as a 14-year-old girl leaving Morocco, just fleeing from her family and everything and had me when she was 16.
‘She changed her whole life – no education, no nothing, just deciding what she wanted
‘She knew that she was going to live this life. She created a life that she imagined. So this was my first encounter of somebody like that who created something out of nothing.’
Loreen sent a message of hope to fans (Picture: Getty Images)
She explained details about her childhood (Picture: Getty Images)
As for stripping herself of her Eurovision labels and going it alone, Loreen admitted she’s feeling ‘naked’ ahead of releasing her new single Is It Love.
‘I can’t tell if I’m nervous or excited,’ she said, buzzing with energy.
‘When you release something, it’s almost like saying, “So this is me”, and then people will be like, “Well, maybe I like you. Maybe I don’t like you.”
‘It’s a very vulnerable space to be in where you’re like, “Oh God, I’m naked now”.’
While her music career has been peppered with ‘ups and downs’, Loreen is now in a space of hope, and is full of encouragement for others to channel her same energy in such a turbulent world.
‘It’s all about what we decide to focus on. If we have a conversation where it’s like everything is going to go to hell and it is over, I might as well just not give a f**k, you know?
‘That energy is really heavy and it takes us in a direction that separates us where we don’t want to take responsibility, like it’s doomed anyways – which it is not.
‘I truly believe that as a humankind, life is going to push us so much that we’re being forced into really changing things on a deeper level.
‘We’re heading the right direction but we need to just move a little bit faster!’
Loreen’s new single “Is It Love” is out now.
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‘It’s going to be one big healing party.’