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    Home - France - Les 4 Temps à La Défense adoptent la technologie 3D pour attirer annonceurs et clients : « Impressionnant ! »
    France

    Les 4 Temps à La Défense adoptent la technologie 3D pour attirer annonceurs et clients : « Impressionnant ! »

    By Jeff Jones Jr2 Mins Read
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    Les 4 Temps à La Défense adoptent la technologie 3D pour attirer annonceurs et clients : « Impressionnant ! »

    Cityz Media, anciennement Clear Channel, a récemment dévoilé sa nouvelle arme de consommation massive : New Digital Dream. Installé sur la place du Dôme au centre commercial Westfield Les 4 Temps, ce dispositif promet de captiver l’attention des passants, en particulier des enfants, avec ses images et vidéos dynamiques.

    Hafid et son jeune fils, observant la scène depuis le deuxième niveau du centre commercial, ne peuvent s’empêcher d’être intrigués par cette nouvelle technologie. Selon Anne-Sophie Sancerre, directrice stratégie clients et commerce d’Unibail Rodamco Westfield, propriétaire des 4 Temps, l’objectif de New Digital Dream est clair : inciter à l’achat et créer un lien émotionnel avec les marques.

    Avec 900 millions de visiteurs fréquentant les centres commerciaux chaque année, il est crucial pour les marques de se démarquer et de marquer les esprits. New Digital Dream offre une expérience visuelle immersive qui vise à susciter des émotions fortes chez les consommateurs, les incitant ainsi à passer à l’acte d’achat.

    Cette nouvelle technologie, qui constitue une version améliorée du dispositif initial installé en 2013, promet de révolutionner la manière dont les marques interagissent avec leur public. En effet, en captant l’attention des passants de manière innovante et engageante, New Digital Dream pourrait bien devenir un outil incontournable pour les entreprises cherchant à se démarquer dans un environnement de plus en plus concurrentiel.

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    Jeff Jones Jr

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    Parasocial relationships: How well do we really know the people we follow online

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