Luca di Montezemolo: The Man Behind Ferrari‘s Renaissance
This week, acclaimed filmmaker Manish Pandey, renowned for his award-winning documentary “Senna,” discusses his latest project, “Seeing Red,” which chronicles the extraordinary journey of Luca di Montezemolo, the architect of Ferrari’s resurgence in Formula 1.
Immortalising the Man Who Made Ferrari Great Again
Di Montezemolo’s journey began at just 28, when he led Ferrari to the 1975 F1 World Championship while managing the team. However, it was his return in the 1990s that truly transformed the iconic brand, assembling a legendary “Dream Team” comprising Jean Todt, Ross Brawn, and Rory Byrne. Together, they orchestrated a period of unparalleled dominance with Michael Schumacher behind the wheel, revitalising not just Ferrari’s racing success, but also breathing new life into its esteemed line of road cars.
An Insightful Perspective on F1’s Giants
In “Seeing Red,” Pandey reflects on what draws him to tell the stories of F1’s most compelling figures, including Di Montezemolo, Senna, and Bernie Ecclestone. He delves into their shared passions and explores the pivotal conversations that took place between Di Montezemolo and Senna in 1994 regarding the Brazilian’s potential move to Ferrari.
The Importance of Leadership in Ferrari’s Legacy
With the film, viewers gain exclusive insights into the intricate dynamics of leadership within Ferrari – how essential it is for the figurehead to possess a genuine passion for Formula 1. As the film explores both the legacy and the present challenges faced by the Prancing Horse, it prompts a critical question: How crucial is a passion for racing in steering Ferrari back to the pinnacle of motorsport?
Where to Watch “Seeing Red”
“Seeing Red” is currently enjoying a limited cinema release at Everyman Cinemas throughout the UK, with plans for a broader release on major streaming platforms shortly thereafter.
Fans and aficionados alike are encouraged to engage in the conversation around Pandey’s compelling work by reaching out via social platforms or email.
Producer: Ben Holmes
Executive Producer: Jason Swales
A Motorsport Studios production for Autosport
