Cliff Notes – I’m A Celebrity announces major change inspired by Love island ahead of rebrand
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New Teaser Trailers: The show will introduce teaser trailers ahead of each episode, similar to Love Island, to engage viewers and boost ratings.
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Social Media Strategy: Following the Bushtucker Trial, a new video will be shared on social media, highlighting dramatic and humorous moments from camp life.
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Rebranding Efforts: This marks the first major rebrand in nearly 20 years, including a transformation of the show’s iconic logo, aimed at revitalising viewer interest.
I’m A Celebrity announces major change inspired by Love Island ahead of rebrand
I’m A Celebrity is making a number of changes as part of a major rebrand (Picture: ITV)
I’m A Celebrity… Get Me Out Of Here! has announced a new feature ahead of the show’s return this year.
Inspired by fellow ITV reality series Love Island, the jungle competition is attempting to shake up its content in a bid to gain more viewers.
With hosts Ant & Dec set to host the series this winter, fans of the show will now be able to watch a teaser trailer ahead of each episode, similar to Love Island’s online clips.
After the usual Bushtucker Trial airs each morning, a new video is going to be shown across social media later that day.
It comes as part of a major rebrand to the show by ITV bosses for the first time in nearly 20 years, after its iconic logo was transformed.
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A source told The Sun: ‘We know how popular the Love Island first look clip is so we wanted to offer something similar for fans of Love Island.’
ITV bosses are hoping a daily teaser with juicy action could make more viewers tune in (Picture: ITV)
Last year, Danny Jones reigned supreme in the jungle (Picture: James Gourley/ITV/Shutterstock)
They continued: ‘Camp life can be both dramatic and hilarious and the new I’m A Celebrity first look clip will tease some of those moments ahead of the show airing that night.’
Last month, the latest rumours for who will be joining the I’m A Celeb 2025 line-up began to pick up steam.
Soap legends, Premier League footballers and a huge Love Island star appear to be in the running to become potential campmates.
With it now not being long to go until the new series kicks off, Ant and Dec will join a fresh cast of celebs hoping to follow on from Danny Jones to be crowned King or Queen of the Jungle.
Last year’s winner was joined in the jungle by stars including Coleen Rooney, GK Barry, Oti Mabuse, Melvin Odoom, Tulisa and Rev. Richard Coles.
Coleen Rooney also proved to be a fan favourite amongst audiences (Picture: James Gourley/ITV/Shutterstock)
ITV bosses are hoping for there to be a similar level of impact as the teasers have on Love Island (Picture:: ITV/Shutterstock)
Potential campmates this year include Tommy Fury, Patsy Palmer and Eastenders star Shona McGarty.
So far, we are not sure on an official start date for I’m A Celebrity, but the ITV series tends to start in November and runs into December.
Last year, the show kicked off on November 17 – two days earlier than the 2023 launch date – so we can expect the show to be back on screens around then.
Metro has contacted ITV for comment.
I’m A Celebrity is set to return this autumn on ITV. I’m A Celebrity All Stars will be back in 2026.
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