Holly Willoughby’s husband Dan Baldwin (L) is reportedly heading down a different career path (Picture: Getty Images)
Holly Willoughby’s husband Dan Baldwin is launching his own talent agency, according to reports.
The 48-year-old producer has worked on shows including Celebrity Juice and the Channel 4 game show Virtually Famous, and in 2014 also co-founded his own independent media company, Hungry Bear, together with Juliet Denison and Peter Jones CBE.
Dan, who already owns television company Hungry Bear Media, has reportedly started a new venture named HB Talent Agency.
Dan’s profile on his website says: ‘Dan has a wife, three children, two cats and co-owns a production company. He hasn’t got much time for anything else.’
A source told The Mirror: ‘Dan is one of the most powerful men in TV – and obviously his wife is one of the most influential women. This move makes a lot of sense.’
Holly and Dan met on the kids’ TV show Ministry Of Mayhem in 2004, which Holly co-hosted with Stephen Mulhern, and were together for three years before they tied the knot.
Dan (L) is reportedly heading down a different career path (Picture: WireImage)
Holly and Dan are parents to son Harry, 13, daughter Belle, 11, and eight-year-old son Chester (Picture: PA)
However they were close friends for six months before they began dating, keeping their romance a secret for eight months.
Recently, the Dancing on Ice host, 42, explained how her husband caught her attention with a pretty saucy message.
In an episode of This Morning the panel, which included co-host Craig Doyle, Nicola Thorp and Nick Ferrari, the group were chatting about cheesy chat-up lines.
Putting Holly in the hot seat, co-presenter Craig Doyle asked her if she remembered how her husband first put himself out there.
‘Can you remember Dan’s first opening line or gambit?’ he asked.
‘I actually do, but it’s not for morning telly,’ she admitted as everyone burst into laughter.
‘It wasn’t really rude, but it was a little bit naughty, so not for morning telly,’ she added.
Metro.co.uk has reached out to reps for comment.
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Holly and Dan met in 2004.