Which? found these products have been worst-hit by price hikes (Picture: Metro.co.uk)
A new list reveals which branded food products have been hit the worst by price hikes.
Consumer brand Which? has analysed prices of nearly 26,000 branded food and drink products at eight supermarkets: Aldi, Asda, Lidl, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose.
The analysis, from July this year, found that a range of everyday items from Mr Kipling cake bars to Pilgrim’s Choice cheese and Yeo Valley flavoured yoghurts had seen prices rise significantly.
In the case of Mr Kipling Chocolate Slices, the uplift in cost at Tesco was 129%, from £1.16 a pack in 2022, now £2.66 in 2023.
Breakfast staple Quaker Jumbo Rolled Oats, also at Tesco, rose by 68.6%, from £1.75 to £2.95.
A 900ml carton of Tropicana Smooth Orange Juice, at Morrisons, also made the list (Picture: Morrisons)
Over at Morrisons, Which? found that a 900ml carton of Tropicana Smooth Orange Juice went from £1.84 to £3.05 year-on-year, which is a difference of 65.8%.
Keen to see the whole list? View it in full below…
Top 25 branded product price increases, according to Which?
Mr Kipling Chocolate Slices (Tesco) – up 129%, was £1.16 in 2022, now £2.66 in 2023
Mr Kipling Bakewell Cake Slices (Sainsbury’s) – up 98.7%, was £1.38 in 2022, now £2.75 in 2023
Lancashire Farm Natural Yogurt 1kg (Asda) – up 80%, was £1 in 2022, now £1.80 in 2023
Lancashire Farm Fat Free Natural Yogurt 1kg (Asda) – up 80%, was £1 in 2022, now £1.80 in 2023
Pilgrims Choice Extra Mature Grated Cheddar 180g (Morrisons) – up 76.4%, was £1.20 in 2022, now £2.11 in 2023
Pilgrims Choice Sliced Extra Mature Cheddar 150g (Morrisons) – up 76.4%, was £1.20 in 2022, now £2.11 in 2023
Dale Farm Skimmed Milke 2 litre (Tesco) – up 75%, was £1 in 2022, now £1.75 in 2023
Quaker Oat So Simpler Original Porridge Pot 60g (Ocado) – up 73.2%, was 92p in 2022, now £1.60 in 2023
Quaker Oat So Simple Protein Porridge Pot 49g (Ocado) – up 73.2%, was 92p in 2022, now £1.60 in 2023
Yeo Valley Organic Lemon Curd Yogurt (Morrisons) – up 70.3%, was £1.25 in 2022, now £2.13 in 2023
Yeo Valley Organic Raspberry Yogurt (Morrisons) – up 70.3%, was £1.25 in 2022, now £2.13 in 2023
Yeo Valley Organic Strawberry Yogurt (Morrisons) – up 70.3%, was £1.25 in 2022, now £2.13 in 2023
Tropical Sun American Style Root Beer 330ml 330ml (Tesco)– up 70%, was 50p in 2022, now 85p in 2023
Quaker Jumbo Rolled Porridge Oats (Tesco) – up 68.6%, was £1.75 in 2022, now £2.95 in 2023
Activia Low Fat Yogurt Raspberry & Chia Seed Muesli 165g (Morrisons)– up 68%, was £1.10 in 2022, now £1.85 in 2023
Quaker Oat So Simple Protein Porridge Pot Golden Syrup 63g (Ocado) – up 67.8%, was 92p in 2022, now £1.55 in 2023
Activia Vanilla Yogurt with Granola 165g (Morrisons) – up 67.2%, was £1.11 in 2022, now £1.85 in 2023
Tropicana Apple 990ml (Morrisons) – up 65.8% was £1.84 in 2022, now £3.05 in 2023
Tropicana Extra Juicy 900ml (Morrisons) – up 65.8% was £1.84 in 2022, now £3.05 in 2023
Tropicana Original Orange Juice with Bits 900ml (Morrisons) – up 65.8% was £1.84 in 2022, now £3.05 in 2023
Tropicana Smooth Orange Juice 900ml (Morrisons) – up 65.8% was £1.84 in 2022, now £3.05 in 2023
Dunareu Delicatete Hot Dogs 1kg (Morrisons) º up 64.6%, was £2 in 2022, now £3.29 in 2023
Castello Pineapple Halo 125g (Tesco) – up 61.5%, was £1.30 in 2022, now £2.10 in 2023
Najma Bear Delicious Slices of Turkey Sausages x6 (Sainsbury’s) – up 60.7%, was £1.06 in 2022, now £1.70 in 2023
Pakeeza Henna Very Low Fat Natural Yogurt 1kg (Tesco) – up 58.5%, was £1.17 in 2022, now £1.85 in 2023
The analysis comes amid news that the cost of living crisis is ‘ending’ – but that food prices seem set to remain high.
The Bank of England’s chief economist Huw Pill has warned that a fall in UK food prices is ‘something we may not be seeing for a while yet, if in the future at all’.
Sue Davies, Head of Food Policy at Which?, has called upon supermarkets to keep prices low for consumers.
She said: ‘With food prices expected to remain high for the rest of the year, Which? is calling on supermarkets to ensure expensive convenience stores are stocked with a range of budget items that support a healthy diet…
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‘And setting key tests that they can work towards to show they are willing to make a meaningful difference for their customers most in need.’
Which? also finds out which of the eight aforementioned supermarkets offers the cheapest food shop each month.
For August 2023, Aldi offered the cheapest basket of 38 everyday groceries, followed by Lidl, Asda and Tesco.
The analysis of a bigger trolly containing 135 popular items excludes Aldi and Lidl, but found that Morrisons was the cheapest, closely followed by Asda and Tesco for August 2023.
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One product is up 129%.
