Channel 4 strikes YouTube deal to air 1,000 hours of hit shows for free on YouTube
The Guardian says Channel 4 is to make available 1,000 hours of hit shows from Location, Location, Location to SAS: Who Dares Wins on YouTube in the widest-ranging commercial deal the Silicon Valley giant has struck with a UK broadcaster.
Channel 4, which has struck the lucrative content and commercial partnership as it makes a last-ditch effort to stave off privatisation, is aiming to reduce its dependence on traditional TV advertising and target young audiences as a digital-first broadcaster.
The partnership with YouTube, which is used by 98% of 18- to 34-year-old internet users each month, includes Channel 4 selling advertising around the programmes, which will be available to viewers for free – the first time the Google-owned video-sharing platform has relinquished control of ad sales to a broadcaster in the UK or Europe.
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