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    Home»News Briefing

    Asda launches first major Christmas advert of 2023 with huge pop legend and movie star

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    By News Team on November 1, 2023 News Briefing, Shopping, UK News
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    Asda’s getting ready for Christmas with a very festive special guest (Picture: Asda)

    Halloween is over and it’s beginning to look a lot like Christmas – at least if you ask Asda who have launched the first festive advert of 2023.

    This isn’t any ordinary supermarket Yuletide advert as the short teaser features the king of Christmas himself, Michael Bublé.

    Leaning into the jokes that he ‘defrosts’ in time for the holiday season, the 60-second advert sees Asda employees discovering the multi-platinum star locked away.

    In an even more high profile twist to the Christmas teaser, the advert is said to be directed by none other than Marvel heavy hitter – and husband to Rita Ora – Taika Waititi.

    While relaxing in the break room, three employees hear strange noises the second it hits midnight on November 1 and go in search of the source, so far so Halloween-y.

    The slightly spooky tone quickly disappears to make way for twinkling lights and ‘magical’ aisles full of tinsel, toys and Christmas trees.

    The employees discovered the singer lurking in the spotlight (Picture: Youtube/Asda)

    Michael Bublé is back for Christmas(Picture: Youtube/Asda)

    The trio walk through the warehouse, still hearing a distant gargling sound which leads them to a mysterious door, reading: ‘MB inside. Do not open ‘til 1.11.23.’

    Opening the door they are plunged into darkness, switching on a spotlight to find Michael stood alone in his familiar dark blue suit.

    ‘It’s beginning to look a lot like Christmas,’ he turns and sings to the shocked but delighted employees.

    Teasing at more to come from the global superstar, the advert stops and declares it is time to ‘pop the Bublé’ as it’s ‘officially Christmas’.

    Finishing off the teaser, the Christmas superstar attached an Asda name tag to his suit and added: ‘Shall we?’

    Last year’s advert saw Buddy the Elf return for the first time in 20 years as Will Ferrell made an unexpected – and chaotic – appearance.

    He’s nearly taken out by trolleys before venturing inside and getting a tour of the store, particularly taken with the bakery section and we can’t blame him.

    Time will only tell what new employee Michael will get up to but it’s definitely getting us in the Christmas spirit.

    Asda’s Bublé teaser will air for the first time on November 1 at 9.40am during ITV’s Good Morning Britain.

    Got a story?

    If you’ve got a celebrity story, video or pictures get in touch with the Metro.co.uk entertainment team by emailing us [email protected], calling 020 3615 2145 or by visiting our Submit Stuff page – we’d love to hear from you.


    MORE : Big Brother set to be thrown into chaos with double eviction confirmed


    MORE : Homicide team investigating Matthew Perry death in ‘standard procedure’


    MORE : The Simpsons takes a swipe at Elon Musk’s fate with latest prediction

    Bublé’s back! 

    Asda supermarkets The Metro
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