Mark Zuckerberg’s unexpected ‘free speech’ overhaul of Meta’s content moderation has sparked concerns among advertisers that it will lead to a surge of harmful content and misinformation across the social media platform.
Multiple advertising bosses told the Financial Times that Meta’s move to end its fact-checking programme and weaken hate speech policies could cost the platform, where marketing represents the majority of its $135bn in annual sales, if brands fear their adverts might run next to toxic content.