A reporter was almost crushed after an electric pole nearly fell on him live on air.

On Monday TV journalist Deivid Morona, who works for NSC TV, a Brazilian regional television network in the state of Santa Catarina, was reporting in front of a ruptured sandbank.

Behind him, a man could be seen using a piece of wood to dig part of the site but subsequently sparked panic after a small landslide was caused and an electric pole started to fall.

When it began to fall in his direction, the man and onlookers managed to run away and avoid injury, with their gasps heard as they got out of harm’s way.

However, as the pole was coming down it dragged down another with electric cables attached too.  

Still reporting, Morona was getting on with the job before he noticed the pole coming down over him and ducked, narrowly avoiding being hit as he jumped out of the way.

TV journalist Deivid Morona had a close call this week (Picture: CEN)

He had to duck as a power pole came toppling down over him during a live report (Picture: CEN)

It seemed like the cameraman had only just escaped too, with a loud bang heard just before the pole came to settle right in front of the screen.

Later explaining the incident, the journalist said: ‘We were recording in a safe place, but the movement of the wood, where it gave way, also moved the post behind and ended up making it fall, then it pulled the others right at the time we were recording.’

A spokesman for the local firefighting unit reportedly said a sinkhole had opened up on the highway.

As it was linked to the ocean, the sandbank then ruptured, with many buildings becoming flooded and several poles in the area also toppling.

Cables were left hanging in front of the screen after the reporter ran away (Picture: CEN)

A local was reportedly stranded and rescued while a family who ‘suffered’ from the incident also reportedly received aid.

The close call comes a few weeks after reporters across the UK were sent out to cover Storm Ciarán.

Earlier this month wild weather swept through western and southern England, with thousands left without power as 104mph winds ripped roofs clean off, with Jersey one of the worst affected areas.

As the storm hit, Sky News had sent correspondent Ashna Hurynag out in the open on the island.

While she was rugged up, her warm clothing couldn’t quite protect from the lashing winds, with Ashna explaining how she’d ‘never felt wind speeds like this’.

Soon after the wind knocked her off the curb she’d been standing on, with the reporter then also having to grab hold of her beanie to stop it from flying off.

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It was a very close call!