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Kim Kardashian has managed to add a new product to her Skims range that we never thought we needed.
Days after the 43-year-old launched her star-studded Skims Men collection, with Neymar Jr and Nick Bosa serving as models, she unveiled a line of nipple bras to her original brand, as well as a sensational advert.
The ‘bold’ push-up bra will be on sale on October 31 and comes complete with a ‘faux nipple for a perky braless look’ – with 10% of the sales being donated to charity.
Taking to Twitter, she shared a cheeky 38-second clip to demonstrate her new lingerie offering in arguably the funniest campaign video yet.
‘The Earth’s temperature is getting hotter and hotter,’ she declared, from behind a computer probably last used in 1989. ‘The sea levels are rising. The ice sheets are shrinking.
‘And I’m not a scientist. But I do believe everyone can use their skillset to do their part. That’s why I’m introducing a brand-new bra with a built-in nipple.
Kim Kardashian’s new Skims campaign has everyone talking (Picture: Skims)
The Kardashians star went above and beyond for her new product (Picture: Skims)
‘So no matter how hot it is, you’ll always look cold. Some days are hard but these nipples are harder. And unlike the icebergs, these aren’t going anywhere.’
Yep, we’re not entirely sure what’s happening either but those nipple bras are going on sale on October 31 and, let’s face it, will probably sell out quicker than Glastonbury tickets…
A statement from a Skims spokesperson confirming the launch read: ‘Ultimate Nipple Bra is a first of its kind innovation; a push-up bra so bold that it has never been done before. Skims Ultimate Nipple Bra provides perfect fullness with a built-in, faux nipple for a perky braless look.
‘It is the newest innovation to the revolutionary Skims Ultimate Bra collection of push-up bras designed with teardrop-shaped cups for natural-looking roundness and cleavage without spillage.’
She showed off the built-in nipples (Picture: Skims)
If that wasn’t enough, the brand will also be donating 10% of sales to 1% for the Planet, an organization ‘working to support people and the planet’
Fans were left truly baffled by Kim’s new launch and were convinced that the campaign was secretly a skit for SNL – and we can’t say we blame them.
Flocking to Twitter, one replied: ‘This feels like it’s supposed to be a SNL skit. Kim is so funny.’
‘Thought this was an SNL skit for a second [sic],’ another agreed.
An advert for the ages… (Picture: Skims)
Skims Ultimate Nipple Bras are going on sale next week (Picture: Skims)
A follower penned: ‘This feels like that moment in Meal Girls when they cut holes into Regina’s bra and everyone starts doing it.’
While many, many more applauded the Kardashians star’s approach to marketing.
‘Omggg Kim is a marketing icon,’ a Twitter user praised, as a fan said: ‘She’s a genius I’ll give her that.’
‘I’m sorry I need one in every color,’ a commenter pleaded.
Fans couldn’t get enough of the clip (Picture: Skims)
‘It’s breast cancer awareness month. To be honest, this is perfect for trans women who are in transition or women who had a mastectomy/double mastectomy from breast cancer…,’ a social media follower added.
‘This is kinda genius if you think about it [sic].’
Well, Kim has officially broken the internet again…
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Could this be her breast idea yet?