The coolest kidswear brand in town from the coolest artist in town (Picture: Getty/Billionaire Boy’s Club)
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Pharell Williams – undoubtedly still one of the coolest celebs going – has launched a brand new kids’ collection with serious street cred that we need to discuss.
Billionaire Boys Club EU is an imaginative streetwear brand founded by Pharrell and NIGO crafted from luxury fabrics with bright bold prints.
This is the first time the brand has launched a full kidswear collection, marking an exciting day for kids (as well as mums and dads!) who are fans of the brand.
For those who are new to Pharrell’s brand, the OG Billionaire’s Boys Club collection is described as ‘a fusion of Japanese and American luxury street style – debuted and eternally rooted in music culture’.
Naturally, the designs channel Pharell’s own celebrated fashion looks, featuring a mix of luxurious textures and graphic prints, teamed with sportswear and loungewear cuts for a more casual vibe.
The new kids’ range, called Billionaire Boys Club EU, is designed for ages 4-12, and includes varsity jackets, hoodies, T-shirts, hats, socks and more.
Pharrell is a stylish one (Picture: AP)
Looking this cool doesn’t come cheap, though, with T-shirts starting at £50 and more luxury items, such as the signature satin bomber jacket below, retailing at £295.
These are our favourite pieces from the new kids’ collection.
You can view the full Billionaire Boys Club EU Kids Collection here.
Kids Satin Bomber Jacket
Kids Satin Bomber Jacket (Picture: Michael Mccarthymet)
This luxe bomber has a classic varsity fit and an eye-catching logo on the sleeve – a real statement piece!
Kids Jumble Robot A/O Print Arch Logo Crewneck
Kids Jumble Robot A/O Print Arch Logo Crewneck (Picture: Michael Mccarthymet)
This vibrant two-piece is a winner for loungewear-loving kids. Super comfy and durable, they’ll have hours of fun running around in this.
Kids Jumble Robot A/O Print Arch Logo Shorts
Kids Jumble Robot A/O Print Arch Logo Shorts (Picture: Michael Mccarthymet)
The matching shorts to the stylish crewneck, these summertime classics feature the same graphic robot print and an elasticated waistband.
Kids Helmet Logo T-Shirt
Kids Helmet Logo T-Shirt (Picture: Michael Mccarthymet)
A classic T-shirt is a must for the warmer months and we love this pastel-printed tee with the brand’s astro chest graphic on 100% cotton. An investment piece for summer!
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Kidswear just got a lot cooler – but it comes at a price.