Police at the scene in Shard End, Birmingham yesterday afternoon (Picture: Joseph Walshe / SWNS)
A man has died after reportedly being attacked for his designer watch during a broad daylight robbery.
Emergency services were called to the Heath Way, in Shard End, Birmingham, after the victim was found in a critical condition just before 3pm yesterday.
Paramedics tried to save the man but he was confirmed dead at the scene.
Witnesses said the victim, believed to be aged in his 50s, was attacked with a hammer or another weapon for his Rolex watch outside a row of shops.
One onlooker, who wished to remain anonymous, said: ‘A 50-year-old bloke has been attacked with a hammer or something similar for his Rolex.
‘It was crazy, there were helicopters overhead and dozens of police and ambulances. All this was happening at the end of the school day.
‘There were kids around, it’s terrible. A blue tent has since been set up. It doesn’t look good.’
The man was pronounced dead at the scene (Picture: Joseph Walshe / SWNS)
Thieves are said to have tried to steal his Rolex watch (Picture: Joseph Walshe / SWNS)
West Midlands Ambulance Service said two ambulances, a paramedic officer, and the Midlands Air Ambulance were sent to the scene.
A service spokesperson said: ‘We were called at 2.55pm to an incident on Heath Way, Shard End, Birmingham.
‘Two ambulances, a paramedic officer and the Midlands Air Ambulance from Cosford attended the scene.
‘Upon arrival, we found a man in a critical condition. Ambulance staff immediately began administering advanced life support to him.
‘Unfortunately, it became clear that nothing more could be done to save him and he was confirmed deceased.’
West Midlands Police only confirmed they were responding to ‘an incident’ and have released no further details since Wednesday evening.
A police spokesperson said: ‘We currently have officers at shops in Heath Way in Shard End while we respond to an incident.
‘There is a cordon in place and we’ll provide more information when we have a fuller understanding of what has happened.’
The man was pronounced dead at the scene.