Little Mix’s Perrie Edwards launching lifestyle brand to rival Holly Willoughby and Gwyneth Paltrow

The Sun says LITTLE MIX are all planning solo careers after their tour ends in the spring, but Perrie Edwards’ next move won’t be into music.

I can reveal she is planning to reinvent herself as a lifestyle guru to rival Gwyneth Paltrow and the business will launch in the coming days.

She has spent more than two years quietly working on a luxury brand called Disora, and is expected to sell jewellery, clothing and cosmetics.

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