Hollywood star, martial artist, musician, Buddhist and Russia’s one-time special envoy to the US, Steven Seagal wears many hats.

One you may not have heard of is his role as brand ambassador for UAE-based Streit, a defence company that makes sophisticated armoured vehicles right here in Ras Al Khaimah.

Born in the US, the actor gained international fame for roles in the 1980s and 1990s in action films such as Under Siege and On Deadly Ground. He is a vocal supporter of Russian President, Vladimir Putin, and holds Russian and Serbian citizenship. But he only wanted to talk Streit at Idex in Abu Dhabi on Tuesday to help launch four new vehicles.

One of the most striking of the vehicles launched on Tuesday was the Storm, a sleek UAE-manufactured electric behemoth. It was described as looking like a cross between a Lamborghini and stealth fighter and it wouldn’t look out of place in a Batman film. Streit would not reveal how much one cost.

Streit was founded in Canada in 1992 and has been headquartered in the UAE since 2005. One of its six production plants is in Ras Al Khaimah where many of the vehicles are manufactured and put through their paces on a specially designed assault course. It produces armoured personnel carriers, luxury and security vehicles as well as armored boats. It says its vehicles are designed to save lives.

When asked about what it was like to have topped the box office for his action films and now worked with a military company. Seagal said it was not a military company but one that helped people.

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