GB News turns to Nigel Farage as its saviour after ratings freefall

GB News turns to Nigel Farage as its saviour after ratings freefall

The Guardian says Nigel Farage is to take centre stage at GB News in a victory for the rightwing faction at the beleaguered television channel. The former leader of Ukip is to host a nightly primetime show from Monday as part of a reboot of programming designed to attract more viewers.

The new channel is facing plummeting viewing figures and a split in management between those angling to keep broader-based regional news coverage and those planning to boost coverage of the “culture wars”.

https://www.theguardian.com/media/2021/jul/17/gb-news-turns-to-nigel-farage-as-its-saviour-after-ratings-freefall

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