Frank Ocean’s Luxury Homer Brand

Frank Ocean’s Luxury Homer Brand

Frank Ocean’s Luxury Homer Brand

Frank Ocean is developing his own luxury brand called Homer – the Brand’s name “represents carving history into stone” according to a press release. 

For Homer’s debut, Ocean has offered a glimpse into what can be expected. So far, fine and high jewellery, printed scarves – all of which will only be available at the by-appointment Homer store in New York’s Bowery district. Among the pieces are 18K gold jewels, recycled sterling silver, hand-painted enamel and American lab-grown diamonds. 

Homer is, surprisingly, using the old-school method of catalogues to sell his collection – which can be picked up in-store on request at homer.com. The products are designed in New York City and handmade in Italy, with diamonds from a lab in America. 

Frank Ocean’s Luxury Homer Brand
Frank Ocean’s Luxury Homer Brand’s Catalogues

According to the brand, inspirations for the collection include “childhood obsessions” and “heritage as a fantasy.” The catalogue, which was shot by Ocean and done in collaboration with Tyrone Lebon, features detailed product info and campaign shots of the debut line.

Frank Ocean’s Luxury Homer Brand
Frank Ocean’s Luxury Homer Brand’s Catalogues

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