LA Lakers’ home to be renamed Crypto.com Arena in reported $700m deal
The Guardian says Staples Center is getting a new name. Starting Christmas Day, it will be Crypto.com Arena.
The downtown Los Angeles home of the NBA’s Lakers and Clippers, the NHL’s Kings and the WNBA’s Sparks will change its name after 22 years of operation, arena owner AEG announced Tuesday night.
A source told the Associated Press that Crypto.com is paying $700m over 20 years to rename the building. It is believed to be the richest naming rights deal in sports history.
The 20,000-seat arena has been the Staples Center since it opened in October 1999, with the naming rights owned by the American office-supplies retail company under a 20-year agreement. The name will change when the Lakers host the Brooklyn Nets in the NBA’s annual Christmas showcase.
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