Health & Wealth

New Fashion: TAG Heuer Ambassador, actress & style icon Cara Delevingne

TAG Heuer, Cara Delevingne and art photographer David Yarrow unite to auction an exclusive image from the “Don’t Crack Under Pressure” campaign.

TAG Heuer Ambassador, actress and style icon Cara Delevingne attended an event to showcase the campaign at #maddoxgallery Maddox Gallery on 22 October home to the work of leading wildlife photographer David Yarrow. The proceeds from the sale of this unique visual will go to the newly established.

“Cara Delevingne Foundation”, which is committed to young woman all over the world.

Cara Delevingne: “It has long been a dream of mine to get the chance to work with wild animals, and particularly with a lion! I am so grateful to collaborate with #tagheuer on these incredible visuals.

TAG Heuer, David Yarrow; Cara Delevingne Campaign Event

LONDON, ENGLAND – OCTOBER 22: Cara Delevingne attends the TAG Heuer auction featuring unseen artwork from the “Don’t Crack Under Pressure” Campaign in association with Cara Delevingne and David Yarrow at Maddox Gallery

The image was shot in South Africa by David Yarrow, the illustrious fine art photographer who specialises in capturing the beauty of endangered animals.

David Yarrow explained: “When I photograph an animal, the first thing I do is look into its eyes.

If they are not piercing, then it’s very difficult to capture the animal’s soul. And Cara has a truly piercing gaze! I, therefore, knew right away that the look would be at the very heart of this project!”

TAG Heuer, David Yarrow & Cara Delevingne Campaign Event

LONDON, ENGLAND – OCTOBER 22: Cara Delevingne attends the TAG Heuer auction featuring unseen artwork from the “Don’t Crack Under Pressure” Campaign in association with Cara Delevingne.


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